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DMI Specialist: Search Marketing
This dynamic specialised online search marketing course covers SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads) and digital display advertising. It provides students invaluable skills, know-how, strategy and techniques that will help them reach and influence millions.
Benefits
- Join a global community of 240,000 members
- Get a globally recognised associate certificate
- Free DMI membership for 1 year
- Cutting edge learning content
- Live webinars and QnA sessions
- Practice exams
- Unrivalled support
Key Learnings
- Rising up in Google rankings and becoming the go-to brand
- Planning, implementing and measuring an effective SEO campaign to make your brand seen
- Creating and positioning relevant content which ultimately leads to conversion
- Optimising your website and creating a smooth consumer journey
- Applying key search marketing campaign metrics, performance analysis and campaign optimisation for higher conversion rates
- Making an entrance
Eligibility
Basic English proficiency