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Paid Media (PPC)
Digital Marketing Institute's online PPC program helps students sharpen their paid search expertise. Participants will quickly acquire essential skills in search marketing, eCommerce, PPC campaign optimisation and will learn how to visualise and present results. The program focuses on career-ready learning, and is delivered through a blend of essential reading, case studies and useful toolkits.
Benefits
- Join a global community of 240,000 members
- Get a globally recognised associate certificate
- Free DMI membership for 1 year
Program Highlights
- 4 interactive modules
- Associate level certification
- 8 hours self-paced learning content
- Free DMI membership included
- Practical toolkits and templates
Key Learnings
- Paid media
- Productivity
- Data analysis and forecasting
- Problem solving
- Managing and improving campaigns
- Presentation skills
- Visualising and reporting data
- eCommerce
Eligibility
Basic English proficiency