Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

This interactive short course focuses on improving a website's ranking on Google. It teaches students how their website content, mobile optimisation and usability will improve its overall website performance. Participants also learn how to build an SEO strategy and evaluate performance over time. The program focuses on career-ready learning, and is delivered through a blend of essential reading, case studies and useful toolkits.

Benefits

  • Join a global community of 240,000 members
  • Get a globally recognised associate certificate
  • Free DMI membership for 1 year

Program Highlights

  • 5 interactive modules
  • Associate level certification
  • 9 hours self-paced learning content
  • Free DMI membership included
  • Practical toolkits and templates

Key Learnings

  • Search rankings
  • Website performance
  • Data analysis and forecasting
  • Problem solving
  • On-page and off-page SEO
  • Strategy evaluation 
  • Visualising and reporting data
  • Agile thinking

Eligibility

Basic English proficiency